Naomi Home

Amazon Content & Keyword Specialist

Chennai
Work Type: Full Time

Role : Amazon content & keyword specialist

Experience : 2 to 6 Years

Job Location : Chennai


About OJ Commerce: 

OJ Commerce (OJC) is a fast-growing, profitable online retailer based in Florida, USA with a full-fledged India office based in Chennai. Our vision is to be the best-in-class ecommerce company delivering exceptional value to all stakeholders. We deliver exceptional value to customers by leveraging technology, innovation, and brand-partnerships to provide a seamless & enjoyable shopping of high-quality products at the best prices. We have established a sophisticated, data-driven system to run the operations with virtually no human intervention.

Our portfolio of products comprises over a million SKUs, 2,500+ brands across 8 major categories.


Responsibilities:

  • Keyword identification knowledge for any given set of products – and optimizing that would be a key requirement
    • Monitor how the keyword changes would impact our ranking
    • Innovate on keywords via product opportunity explorer, brand analytics, Amazon ads, Amazon search terms and Helium 10
    • Ideate on why competition ranks for certain keywords – and try out ideas for Naomi Home products
    • Have a sharp eye for both SEO oriented content – and content that consumers can relate to, in order to improve conversions on Amazon listings.



  • Amazon listing optimization – across title, description, A+ content, pictures and videos
    • Co-ordinate with internal and external teams to improve the content
    • Constantly monitor the Amazon unit session %ages to see how content changes impact conversion
    • Monitor direct and other competitors of each product – and come up with ideas for content improvement
    • Managing hundreds of listings on Amazon to improve their text, pictures and videos in the last one year would be a significant plus


  • Analyse data to determine ways to optimize performance on listings
    • Provide regular performance reports to supervisors.
    • Make recommendations to continually improve performance by analysing internal results, competitive data, and keeping on top of industry trends.


Skills


  • Keyword knowledge on Amazon – and how different aspects on Amazon like bullet points, title, A+ content, Q&A etc work towards the ranking of products
  • Detailed eye for content – including competitive benchmarking for product overlay pictures
  • Knowledge of SEO optimization would be a plus – in context of winning within Amazon
  • Experience in Amazon USA / Amazon Europe marketplace listing optimization would be a plus
  • Hands-on listing optimization experience
  • Knowledge of Walmart listing optimization would be a plus
  • Knowledge of how paid PPC campaigns interact with listings to improve conversions would be a plus – including experience in spending money on Amazon PPC, Google PPC etc from a keyword knowledge standpoint
  • Prior experience in Google Adwords of managing thousands of keywords would be a plus
  • Advanced Excel knowledge and skills.
  • Excellent written and verbal communication skills.
  • Strong analytical and data interpretation skills.
  • Strong ability to multitask.
  • Eye for good content – both pictures and text content is a MUST


What we Offer

  • Fast paced start-up with unlimited opportunity to make an impact
  • Environment & Culture to realize your Potential
  • Competitive salary
  • Medical Benefits/Accident Cover
  • Flexi Office Working Hours

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