Role: Product Marketing Manager
Experience: 8 to 12 years
Job Location: Chennai
The successful candidate will manage all aspects of pricing, promotions, channels, and advertising for the product line, with responsibilities including:
1.Assessing the strengths and weaknesses of our product line, promoting it across all major channels
2.Identifying essential product features to be promoted and tracking the effectiveness of the campaigns across channels to boost the product line against competitors.
3.Recognizing opportunities for expanding the product line by pinpointing consumer gaps, search trends, and competitors' strengths
4.Collaborating with key channel managers to ensure alignment with budgets, fostering success in both ad-driven and organic growth to achieve sales targets within the product line's cost budgets.
5.Developing and maintaining relationships with stakeholders in online marketplaces and digital channels
6.Comparing products against competitors in terms of features, pricing, and listing quality
1.Demonstrated experience in e-commerce, including listing, digital ads, and organic search across one or more major channels.
2.Proven expertise in digital marketing strategies that drive sales, such as paid advertising across various media and channels, email marketing, and affiliate marketing.
3.Experience in launching new products and comprehensive knowledge of product marketing, including managing listings, pricing, promotions, and positioning.
4.Exceptional qualitative and quantitative analytical skills
5.Ability to navigate a dynamic and complex ecosystem
6.Adept at building relationships with both internal and external stakeholders
7.Advanced proficiency in Excel and outstanding written and verbal communication skills
1.A fast-paced startup environment with limitless opportunities for impact
2.A supportive culture that encourages personal growth and development
4.Medical benefits and accident coverage
5.Flexible office working hours